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Focus Küche & Bad 2007 in Enger: More Space, more Variety, more Services

For industry professionals in Europe, Focus Küche & Bad is the event that brings greater transparency and impetus to the market. The broad product spectrum on offer at last year's B2B platform attracted a multitude of international trade visitors. Now Focus Küche & Bad has just got a whole lot more attractive. September 15-21 sees the seventh show take up residence at the new venue in Enger - with even more space, even more variety and even more services.

Preparations in Enger are well under way: Since the building authorities finally "gave the green light", event organizer, Bielefeld-based Survey Marketing + Consulting has been setting the stage at the new exhibition center at 77 Industriestraße ready for the opening of Focus Küche & Bad in September. Across 11,000 m2 of modern exhibition space, well-known suppliers and manufacturing companies as well as service providers to the industry will display their product and design innovations: fitted kitchens, worktops, sinks, fittings, electrical appliances, lighting, built-in appliances and accessories, right through to kitchen planning software.

Comprehensive Market Overview

Exhibiting again this year will be market leaders such as Bauknecht, Best, Blanco, Damixa, Electrolux, Format, Franke, Gorenje, Liebherr, Naber, Samsung, Sharp, Schock, Smeg and Villeroy & Boch as well as the Leonberg-based kitchen specialists association "Der Kreis", to name but a few. It amounts to an impressive cross-section of the bathroom and kitchen scene on offer at the industry forum now based at the new hall - just a few steps away from the old exhibition center. The steadily increasing visitor numbers since 2001 demonstrate the constantly growing interest in the wide variety of products on offer at Focus Küche & Bad on the part of national and international industry experts, kitchen and bathroom showroom proprietors, designers, architects and decision-makers from the wholesale trade, purchasing organizations and furniture stores.

A popular Draw for Trades and Crafts, too

Last year saw 11,000 tradefolk at the industry show, and this coming September Enger expects to welcome significantly more visitors. Even handcraft businesses are increasingly recognizing Focus Küche & Bad as "their" information exchange. Hence, organizer, Survey, is officially opening the trade platform up to crafts and trades as well and has broadened the approach to target groups accordingly in the run-up to the industry show. CEO Peter H. Meyer explains: "Focus Küche & Bad is an all-inclusive stage for the kitchen and bathroom industry, promoting fresh ideas for high-end interior design. Not only is this the domain of interior designers, it is also part and parcel of the services provided by the crafts and trades industry. That is why the presentations by Focus Küche & Bad exhibitors are hugely attractive to this particular group of visitors from within the catchment area as well. We target our trade visitor advertising specifically at Guilds, Chambers of Trade and Crafts as well as businesses in the carpentry, plumbing and electrical trades. We want to increase the profile of Focus Küche & Bad still further within this trade visitor group specifically over the coming years."

New Services

A visitor-friendly venue is a traditional part of the show concept for Focus Küche & Bad. Organizer, Survey, is ready with a new service feature for trade visitors in 2007: the Focus Küche & Bad website www.f-kb.de with all the vital information is now available in three languages. As well as German and English language options, there is now a Dutch version. The extension of the target languages for press and public relations work is recognition of the fact that the Netherlands represents a key area for Focus Küche & Bad.

The new exhibition center at Enger/Hiddenhausen promises to provide significant improvements to benefit all participants. It offers more space, as well as pleasant climatic and structural conditions inside the exhibition hall. The new infrastructure available throughout the show includes additional parking areas for exhibitors and visitors. Provision is now increased to 800 parking spaces in total, available free of charge immediately adjacent to the venue. Trade visitors arriving in Enger on September 15 - 21 will be able to see the new Focus Küche & Bad for themselves.

For more details about Focus Küche & Bad, go to www.f-kb.de
Focus Küche & Bad 2007
September 15-21, 2007
New Enger/Hiddenhausen Exhibition Center
Industriestraße 77, D-32130 Enger, Germany
Open daily 09.00 - 18.00, free admission for trade visitors.